Crafting a Brand Identity for Monora Park Medical Clinic
At Signarama Brampton West, we love it when a project allows us to be true creative partners. It’s one thing to bring an existing logo to life, but it’s a unique opportunity to build a complete brand identity from the ground up. This was exactly the case with our recent project for the Monora Park Medical Clinic.
The Opportunity: A Blank Slate
The Monora Park project was a creative collaboration from the very beginning. The client approached us with a vision for their new clinic but without an existing logo or a clear design direction. This gave our talented design team the exciting challenge of crafting a complete brand identity from scratch.
Our first step was to listen. We needed to understand the spirit of the space, the client’s vision for their practice, and the professional-yet-welcoming atmosphere they wanted to create for their patients.
The Design: Building a Brand
Our team got to work developing a custom logo. The design (which you can see in the photo) beautifully merges the concepts of health (the stethoscope) and the clinic's "Monora Park" name (the trees and landscape). We carefully selected a colour palette that was both professional and calming, perfectly capturing the spirit of the new space.
Once the logo and brand identity were approved, we moved on to the centrepiece of the reception area: the lobby sign.
The Solution: A Clean & Professional Feature Sign
For the reception area, the client requested a non-illuminated feature sign. The goal was to make a strong visual impression the moment a patient walked in, all while maintaining a clean, modern, and professional look.
To achieve this, our team designed a sign featuring an acrylic backing panel with 3D cut-out letters. To give the sign a more refined, dimensional effect, the letters and logo elements were mounted in two distinct levels, creating a subtle and sophisticated pop from the beautifully slatted wall.
Our production team executed this design with precision, ensuring every letter and logo element was fabricated and finished perfectly to match the approved concept.
The Result: A Happy Client
The final result is a testament to the power of a great design and precise execution. The sign is sharp, professional, and perfectly integrated into the reception area's modern decor.
The client was extremely pleased with the outcome, specifically mentioning the clean finish and the professional presentation of their new sign. We’re proud to have been a part of this project from concept to completion and wish the team at Monora Park Medical Clinic all the best in their new space!
Whether you're a new business needing a logo or an established brand looking for a refresh, Signarama Brampton West is your full-service partner. Click here to contact us or call us at 905-460-9300 for a free consult.